Localization vs. translation.
We develop complete Localization Projects in English and Portuguese. Never just translations.
It’s vital that the original content of the website and all the Communication and Marketing materials be presented in a Language that can be easily understood by the local Community.
Notwithstanding the quality and trust of a Brand, a sustainable presence in a new market is only possible with the participation of qualified and experienced Professionals who know the market and the local culture well.
And all the nuances that only locals know intimately.
That’s the real meaning of Localization.