To an outsider, it’s a cut-throat competition dominated by mega corporations with unlimited budgets and voracious appetites, who are convinced the right advertising campaign can sell things that Buyers don’t even need. Why Digital Marketing Is Important Globally Traditionally, the sales force has been trained to use high-pressure sales tactics. And they go to extremes to make the next sale […]

Most business owners, at one time or another, have struggled with marketing training or implementation. Or both. We know how hard it is to stand out online. Everyone builds a website, fills it with content, and do some advertising. Hoping to attract buyers. Many have learned the hard way that increasing the advertising budget and […]

To curb the spread of the virus, many global leaders declare we are “at war” with coronavirus. Referring to the pandemic in military terms is their way of communicating the gravity of this brutal public-health crisis.   The world is facing an unprecedented health crisis in terms of magnitude, gravity and speed of propagation. It […]

The Discovery of a New Planet in Our Old World. How a voyager, venturing on the web, managed to make sense of the noise and clutter that abounds, after surfing for only a few years. It has been an interminable journey. Full of threats, false alarms and traps of all kinds.  The stuff that we’re […]