To an outsider, it’s a cut-throat competition dominated by mega corporations with unlimited budgets and voracious appetites, who are convinced the right advertising campaign can sell things that Buyers don’t even need.
Why Digital Marketing Is Important Globally
Traditionally, the sales force has been trained to use high-pressure sales tactics. And they go to extremes to make the next sale no matter what.
Most of the players involved in the game are obsessed to win. Too obsessed, actually.
This makes them forget an important piece of the puzzle: the Buyer.
So, for generations, success in marketing has been synonymous with successful advertising for most corporations.
Today, the ever-growing stakes still force profits and numbers on the balance sheet to outweigh what’s referred to as “consumers.”
Some Distorted Visions Have The Power To Predominate For Centuries. Or Much Longer.
The Truth About Content Marketing.
Time Is Over For Interruption Marketing.
We all know that most Buyers hate to be sold to.
People prefer to search for what they need. When they need it.
- The unlimited access to information has given Buyers more independence.
- They have more control over their purchases than ever before.
- And are more confident to evaluate and decide on their own for each purchase.
How The Mismatch Between Manipulative Advertising And Conscious Buyers Is Changing The Game.
You May Be Asking:
Why Do I Need a Marketing Strategy ?
We all know how hard it is for a business to stand out online.
Everyone builds a website, fills it with content, and does some advertising.
And hope to attract Buyers. And nothing happens.
Inevitably, most small business owners have to perform multiple tasks.
- They usually have fewer resources.
- Not a lot of time to make a decision.
- And it’s very hard to keep up with all the ever-changing landscape.
Online Marketing Strategy.
Is this optional?
Sometimes, even big businesses still spend too much time and money on marketing without a clear strategy.
Only to learn the hard way that increasing the advertising budget and hoping for the best is not enough.
Indeed, It’s a lot of pressure.
The content marketing world can be hard.
If you get stuck with slow sales, with antiquated marketing, or if you continue to do more of what doesn’t work.
How do you get unstuck? How you move forward?
A Long-Awaited Business Consciousness Triggering An Essential Marketing Awareness.
Digital Content Marketing Principles
Imagine if you could learn to make the most out of your online presence.
If you had the road map to reach your goals with confidence?
You can do all that. And more.
Learn to help clients with reliable information, actionable insight, and guidance.
You can be part of a New Breed of highly successful Entrepreneurs.
Welcome to Squirrly’s Education Cloud.
Learn Digital Marketing Without Complication
With the Platform that teaches all things Digital Marketing for free.
Independent of technical skills or level of experience in using eLearning platforms, all students can immediately start practicing with the highly stimulating lessons.
Here, you are in good hands.
- We have more than 6 years teaching a wide mix of students how to get better at Digital Marketing.
- More than 139,000 people have learned from our courses (including business owners, affiliates, entrepreneurs, and more).
- Hundreds of hours dedicated to collecting feedback to improve our students’ learning experience.
- Learning Solutions have been created based on how we know people learn best.
Education Cloud provides the most extensive and effective Training.
Steps To Achieve Marketing Success
Combining a robust set of Resources: Content Library, guides, videos, podcasts, and more.
So you’ll never be lost on your journey to success.
Students from top companies learned from Education Cloud classes:
Microsoft, BBC, Creative Market, CyberGhost, SeedCamp, Elegant Themes, and Top Gear, among others.
Marketing Strategy To Take You Through Good And Trying Times.
Education Cloud offers you all you’ll ever need to maximize your business or practice.
But this will only be possible if you start to implement the actionable measures contained in the lessons.
Just reading, won’t take you very far.
Value of Online Training.
The process of teaching and learning can flow naturally, if we forget “buy and sell” for a moment, and look at people, face to face, eye to eye. Because, first of all, we are people too.
Surpassing the scope of measurable results and the limits of marketing and business education in general, Squirrly naturally contributes to simplifying the process of teaching and learning marketing strategy – and by extension – any other human ability that involves intelligent and conscious participation and deliberate practice.
And helps to bring to bear the best in all of us.
Why User Experience Is Critical In Digital Marketing
A few testimonials:
An excerpt from Neil Patel’s testimonial:
”In my own words, “Squirrly is more than an SEO tool––it’s a complete content marketing suite.”
To this day, it remains one of the most comprehensive SEO plugins, free or paid.”
Buyers have become more informed and more empowered, a new way of doing marketing has arrived.
Even large corporations fall into the trap of depending only on massive advertising and websites filled with product-centric content.
I’m not judging anyone.
Just want to make a point about the importance of keeping up with the evolution of Communication and Marketing.
- Facts and information alone can seldom motivate people today.
- Without motivation, Buyers won’t even think of making a purchase.
- Especially with the explosion of social media, and the communication between Brands and Buyers.
People are more interested in Brands that value the Buyers and clients and establish a relationship with them.
Sam Pardhan, Founder & Writer at Brand Marketing Psychology says it aptly in this article:
“Throughout my marketing consulting experience, there have been too many incidences where I have seen companies with well-established, iconic brands, forget that today’s consumers are generally well-informed and won’t give in to buying a common product with a recognizable name attached to it. Most business owners still think that they’re just selling a product or service. When business owners attempt to sell just products or services, they focus on portraying facts and informing.”
Great Marketing And Profitable Marketing Are Not Incompatible.
See the example of Life is Good in this article.
“Life is Good’s $100 million ad-free global success story.”
“For a company with more than $100 million in sales and merchandise in over 4,500 stores in 30 countries, you may be surprised to hear what Life is Good co-founders Bert and John Jacobs aren’t doing: Advertising.”
Smart companies don’t advertise how great their products and services are. They offer solutions to solve the problems of their Clients.
The most relevant Brands today are champions at using the Brand’s purpose to successfully move from a position of simple suppliers of products and services to take a more amplified position in the community. And in the world.
Relevant information is more than precious, it’s vital.
This article by Technology and Society shows very well why.
“We are living in an age of information.
Staggering amounts of information are collected, stored, and widely disseminated.
Yet, we may be less informed and less knowledgeable than ever.”
A New Breed of Entrepreneurs Helping Clients With Reliable Information, Actionable Insight, And Guidance.
Facing high-stakes business decisions and challenges, Clients look for help.
- They need effective Solutions. If you’re an expert in your field, it’s your opportunity.
- To make a Difference. Not to make another sale. Show your Client that you’re the best expert.
- The only one that will efficiently and effectively solve their problems.
By providing clients with relevant information and insight, you help them save a considerable amount of time and resources.
Always offering usable business intelligence that Customers can act on is the best way to build trust and to keep the Sales process flowing more naturally.
They will love being treated like Human beings, again.
You’ll thank yourself forever for joining Education Cloud to learn the basic Steps To Achieve Marketing Success.
See this contribution by Sean D’Souza:
“It sounds unusual: Why would someone just give valuable information away?
You and I know that ‘normal’ people don’t do this kind of stuff.
No one just gives away thousands of dollars worth of stuff without some sneaky up-sell or cross-sell.
To give away valuable information just like that sounds weird at the very least.”
Beyond taking the guesswork out of Content Marketing, the lessons by Squirrly’s Education Cloud can prepare any student to take the path to predictable, exponential, and continuous growth.
In a world of so much over-promising, it’s quite surprising, and a true privilege, to learn and apply the superlative Resources and Tools developed by Squirrly.
The surprisingly powerful and transformational combination of Solutions developed by Florin Muresan and his Teams is taking eternally grateful clients to new levels of growth and prosperity. They also contribute to significantly revitalizing and elevate the Marketing profession.
No-Hassle Digital Marketing Guide.
Soon, your business will start to outperform big competitors that are driven by greed alone and are too busy to focus on people.
Hopefully, this is the minimum you accomplish, from now on.
I’d like to thank pixabay.com/ for letting me use these images.
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